in re: "....Did a little research and came up with this ...Rare indeed ...only 656 1999 318ti's made it to the USA https://oppositelock.kinja.com/1999-...iew-1692222252"
here's a quote from that article: "Most people didn't seem to like the idea of a cheap BMW and a lot of others thought it tarnished the image of BMW."
The 318 was an example in my marketing class as a blunder because the concept of a performance economy car doesn't really have a market. In addition to the statement above, people in the market for performance are willing to sacrifice economy while people in the market for economy are willing to sacrifice performance. You couldn't develop more of an oxymoron if you tried. |