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Originally Posted by 19742002tii  It was billed as a sub $20k BMW. Seems BMW customers were not of the mind to have cheap and BMW apply to their car. BMW learned their lesson and produced the high end 135. Too bad, this model killed 4 cylinders in the US. (I love mine!) |
BMW's margin was very little on the ti.
BMW NA also say Americans don't like hatchbacks.
Guess they don't count the Mini, or Z Coupes for that matter.
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Originally Posted by Phil Marx The 318ti "failure" is often mentioned when discussing why the 1 Series has not yet reached the U.S. Why not just drop the facts in this quote on them? It's from the March Roundel: Quote: | Phil Marx replies: Some facts might help put these arguments in perspective. For calendar year 2005, BMW NA sold 3,660 "sport wagons," including both new and old 3 Series, 5 Series, and all-wheel-drive versions of these models, making total wagon sales less than 2% of total BMW car sales of 197,833. By comparison, BMW NA sold 7,238 318ti Compacts in 1996---nearly 7% of 105,761 total sales. 318ti sales slipped to less than 4,000 in 1998, the last full year of sales for this model, but still accounted for 3% of total U.S. BMW car sales. How do you measure success? | |