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Originally Posted by 1996 328ti  BMW's margin was very little on the ti. BMW NA also say Americans don't like hatchbacks. Guess they don't count the Mini, or Z Coupes for that matter. |
A good marketer could make a jackass seem like a quarterhorse, or turn a hatchback into a coupe, or vice-versa, if you follow their lead and don't consider other possibilities. It's all in the presentation.
In their sales force guides, BMWNA called the 318ti a 3-door coupe.