The E36 compact sold extremely well in Europe until other cars entered the niche it had established. The last few years were disappointing.
According to what they gave to their sales troops after its first year, BMWNA was expecting to sell 5000 cars a year, making at least the first couple years of the U.S. 318ti a success. But then what happened? My impression, is they eventually realized they really didn't want to go down market, which led to the explanation that Americans are not interested in hatchbacks.
Last edited by John Firestone; 08-05-2010 at 05:34 PM. |