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Old 03-11-2006, 04:00 AM   #1
Phil Marx
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Default Automobile Magazine slams the 318ti

In their 20th Anniversary Issue (April 2006), Automobile Magazine lists "Twenty-Year Lows". Number one seems to be BMW's iDrive, but under the heading of "Luxury Brands Reaching Downmarket" they say:

Quote:
"The Cadillac Cimarron Memorial Downmarket Bust award goes to...the BMW 318ti. ....Warning: Crappy objects in the rear-view mirror are never far enough away."
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Old 03-11-2006, 04:10 AM   #2
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Ouch! Sounds like Satch.

Edit:
http://www.automobilemag.com/auto_sh..._a3/index.html
Quote:
Audi joins the premium hatchback segment with the A3, which it hopes will follow in the tire tracks of the Mini Cooper and not those of the BMW 318ti or the Mercedes-Benz C-class hatch.
http://www.automobilemag.com/reviews..._a3/index.html
Quote:
ll in all, the A3 is a highly likable ride-high class, high content, and high quality. But the sub-$35,000 arena is full of temptations these days, and premium hatchbacks never have had an easy time of it here (BMW 318ti, anyone?).
http://www.automobilemag.com/reviews...upe/index.html
Well they got this one right, sort of.
Quote:
BMW stopped selling its 318ti hatchback in the United States in 1999, and the company won't bring the next generation to the Americas because of certain marketplace failings of the previous car. The original 318ti was supposed to appeal to a new set of BMW buyers--a little younger, a little less married, and a little less male. But the 318ti, with its easily modified four-cylinder engine and recidivist trailing-arm rear suspension, wound up speaking to the hardest core of BMW enthusiasts, who found in it the perfect car for track days. In other words, BMW made a car too real, too specialized, for status-conscious Bimmophytes to grasp fully, and, as a result, BMW sold only 21,377 of the cars from 1995 to 1999.
I wrote to feedback@automobilemag.com
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Old 03-11-2006, 04:24 AM   #3
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I for one dont care about the opinions of others. They are like @$$holes: everyone has one, and they all smell of $hit...

I'll probably die with my ti...
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Old 03-11-2006, 04:28 AM   #4
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My ti will be my coffin.
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Old 03-11-2006, 05:46 AM   #5
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Quote:
Originally Posted by Tyler
My ti will be my coffin.
Knock wood....or not!
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Old 03-11-2006, 05:54 AM   #6
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I HEART my 318ti lol
I plan to keep it as long as possible...
If I can't keep it, it'll go to my little brother haha...keep it in the family

-Randy
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Old 03-11-2006, 06:26 AM   #7
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Quote:
Originally Posted by Tyler
My ti will be my coffin.
Haha, I've actually said the same thing before... I love my little ti.
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Old 03-11-2006, 06:31 AM   #8
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the more they trash it, the lower prices should go on them, right? i need to pick up a track toy at some point so ... keep bashing!

btw, the same thing happend to the pontiac fiero which i used to be into (and it seems a number of other members did as well). the bashing only seems to fan the flames of fanaticism
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Old 03-11-2006, 04:48 PM   #9
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Quote:
Originally Posted by J!m
I for one dont care about the opinions of others. They are like @$$holes: everyone has one, and they all smell of $hit...

I'll probably die with my ti...
Couldn't have put it better myself.
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Old 03-19-2006, 07:33 AM   #10
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I am a faithful subscriber to Automobile Magazine. Now I have second thoughts. Maybe its time to renew my subscription to Motor Trend.
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Old 03-19-2006, 03:10 PM   #11
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Quote:
Originally Posted by michaelhofastcar
I am a faithful subscriber to Automobile Magazine. Now I have second thoughts. Maybe its time to renew my subscription to Motor Trend.
do you like the general writing style and such of the magazine? i wouldn't drop it just because they don't like the same car you do. hard enough to find a magazine that's good. i think i've tended to like every bastard child car that the auto press complains about so maybe i'm used to it
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1996 318ti, California package, 267k miles
current mods: bilstein sports, bavauto springs, e30 m3 LCABs, solid metal ball joints, bavauto RSMs w/reinforcements, e30 3.73 LSD & halfshafts, supersprint cat-back exhaust, turner rear sway bar reinforcements, IE poly subframe & RTABs + camber/toe kits, powdercoated e36 32x front calipers, sport mirrors, H&R 28mmF/19mmR sway bars, x-brace, auto solutions SSK w/poly bushing upgrade, BMW CD43 head unit, DICE HD Radio w/iPod integration and "stealth" HD antenna, staggered style 68s, orange electronic TPMS, leather arm rest, JT Designs metal undertray

acquired and awaiting install: heated seat kit, cali top switch relo, lumbar support kit, park distance control kit, heated washer nozzle kit, m-coupe rear subframe, trailing arms, differential, and halfshafts, m-coupe front/rear brakes with master cylinder, under hood light kit, mud flaps, rear sun blind, auto-dimming rear view mirror, tilt steering wheel retrofit, apexcone 5000K HIDs with 55W ballasts




2002 X5 4.4 Sport Package, 53.5k miles
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Old 03-19-2006, 04:06 PM   #12
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those who put down and complain = never owned or driven....

at least that is what I noticed, the people put down our car are the ones who usually never driven or owned one before. Or if they did drive it, it was around the corner instead of giving it a chance. .....as my parents say dont knock it till you try it (lord help me for using their advice)
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Old 03-19-2006, 07:04 PM   #13
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Well, the fact is that BMW didnt sell as many as they wanted. Neither did Merc. Also BMWNA's marketing position is pushing the brand further upstream. I doubt they would want something as "low" as 318 polluting the pool.
It would be nice if they made them available in smaller quantities for the purists.
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Old 03-21-2006, 10:45 PM   #14
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Quote:
Originally Posted by cali-ti
do you like the general writing style and such of the magazine? i wouldn't drop it just because they don't like the same car you do. hard enough to find a magazine that's good. i think i've tended to like every bastard child car that the auto press complains about so maybe i'm used to it
I like reading Automobile Magazine. I like their writing style. Good advice. I should not hate them just because they do not like my car. On the other hand, I do not want to drive something that so many people like, such as Corolla, Camry, Civic or Accord.
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Old 03-21-2006, 11:15 PM   #15
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Let's not forget that the 318ti was a failure in the US. There is a reason why it was only available for 4 years. It might hurt, but it's the truth.

I'll be the first to admit that it takes a while for the hatch to grow on people, especially in un-modified form. The great thing is that the Ti turns into a completely different looking vehicle with the addition of springs and wheels. I've had 10+ e36 owners tell me they thought the Ti was the coolest looking BMW made, and they wish they had one. Hell, I get 33mph and can keep up with any e36 around, IMO it's the most practical e36 ever built.
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